Introduction
If you are new to list building, this guide contains everything you need to know to get started in the industry. One of the first questions that pops into people’s heads when someone mentions “list building” is what is it, and why do I need it? The answer is simple. If you plan to grow your business, you need to create subscriber leads. These are leads to people who may be interested in buying your products and services. Most subscriber lists are nothing more than lists of prospects interested in buying the products and services you have to sell. You can gather leads automatically by creating your website in a way that requires everyone that visits sign up for your newsletter to give you their email address. While you can’t force anyone to sign up, you can gently encourage him or her to sign up by showing him or her the benefits of doing so. For example, if you plan to give away a free bonus report for subscribers signing up to your list, let them know that. Tell them how your free bonus will help them succeed or achieve their goals. We’ll talk more about this in greater detail later in the book. Back to the purpose of this book. The purpose of this book is to help you learn how to create powerful and effective mailing and subscriber lists (two terms we will use interchangeably). What is the point of these lists? The point is to encourage people enthusiastically to take advantage of all the benefits you have to offer them through your website. When you build a successful subscriber list, you essentially lay the foundation for a successful business. “A successful person is one who can lay a firm foundation with the bricks that others throw at him or her…” - David Brinkley When building your business, you will experience many challenges. You may find as Mr. Brinkley suggests, that people oppose you. You may find the competition fierce. You may find you have to overcome your own fears about success to succeed. You can however, overcome any challenges presented to you with perseverance and strength. Throughout this book you will find many ways of collecting subscriber leads. These leads will prove to be the lifeline of your business. So let’s get started and find out how you can build your subscriber list for pennies on the dollar. Here is a short preview of what this book includes for your benefit: Chapter 1 – Simple Ways To Build Your List In this section you’ll learn simple tools you can use to build your list. These tools include subscriber leads, opt-in leads, survey leads, affiliating and more. Chapter 2 – Mailing and Subscriber Lists This chapter, the heart and soul of this guide, will help you uncover even more ways to build your subscriber lists automatically. You’ll learn the pros and cons of buying or renting a list, and key factors in deciding whether you should do so. You will also learn how to create your own powerful mailing and subscriber lists while avoiding the top 3 mistakes newbies often make when creating their mailing lists. Chapter 3 – Learning The Ropes This chapter expands on what you’ve learned so far about building your list. You’ll learn how to design subscriber pulling web pages and how to convert cold prospects into paying customers. Chapter 4 – Double Opt-in Lists In this section you will learn what double opt-in lists are and how they can help protect your list and uphold the integrity of your subscriber list for years to come. Using double opt-in lists, you can ensure you are working with a highly targeted group of professionals interested in the products and services you have to offer them. Chapter 5 – Maintaining Your Opt-in List and Subscribers In this important part, learn how to preserve your list and keep your subscribers as your own. Learn how to succeed and keep in touch with your prospects and subscribers constantly to avoid losing potential customers. Are you ready for the journey of a lifetime? Then let’s begin building your foundation for success in your industry… |
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